Serena Sebastiani, a Senior Director at PwC Middle East, is a leading figure in the financial services advisory sector, particularly known for her deep expertise in the Virtual Assets ecosystem, fintech, and the future of finance. With a career spanning over 13 years, she has become a pivotal force in shaping the financial landscape across the EU and GCC regions. Her work focuses on unlocking opportunities in DeFi, regulation, and the broader spectrum of crypto assets, making her a sought-after advisor, mentor, and speaker within the industry.

Sebastiani’s role at PwC Middle East involves steering the Virtual Assets consulting initiatives, where she leverages her extensive knowledge to advise a wide range of stakeholders, including sovereign wealth funds, central banks, regulators, and private sector entities. Her insights are crucial for entities looking to navigate the complexities of digital transformation in finance, regulatory compliance, and the integration of innovative fintech solutions.

Her recent activities, as highlighted in her engagements and discussions at industry events like the iFX EXPO in Dubai, underscore her commitment to fostering innovation and collaboration within the financial sector. Sebastiani’s discussions often revolve around critical topics such as the future of finance, fintech advancements in the Middle East, open finance, and the growing significance of crypto assets.

One of Sebastiani’s notable contributions is her involvement in government initiatives aimed at supporting the financial sector’s growth and innovation. For instance, the UAE’s FIT Program, which focuses on Digital Payments, Market Innovation, and Infrastructure, benefits significantly from her expertise. She emphasizes the importance of Central Bank Digital Currencies (CBDCs) and Open Finance, highlighting their potential impacts and opportunities for banks and the broader financial ecosystem.

Sebastiani’s influence extends beyond her advisory roles; she is actively involved in mentoring fintech acceleration programs and speaking at key industry events. Her participation in these platforms allows her to share her valuable insights, experiences, and visions for the future of finance, further solidifying her position as a thought leader in the sector.

Her presence at the upcoming BrokersView Expo in Dubai, slated for April 16-17, 2024, at the Conrad Hotel, is highly anticipated. The expo, dedicated to assisting traders in finding the best forex brokers, is an ideal platform for Sebastiani to share her expertise, especially in the areas of fintech, open finance, and the regulation and transformation of the financial services industry. Her contributions are expected to provide attendees with a deeper understanding of the current trends and future directions in virtual assets and fintech, making her sessions a must-attend for professionals keen on staying at the forefront of financial innovation.

In conclusion, Serena Sebastiani’s role as a Senior Director at PwC Middle East and her active involvement in the financial services sector make her an invaluable asset to the BrokersView Forex Expo Dubai 2024 and the broader financial community. Her expertise in virtual assets, fintech, and the future of finance, combined with her passion for mentoring and speaking, contribute significantly to the advancement and transformation of the financial industry in the Middle East and beyond.

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